How to get buyers to your site
Between 9/97 and 10/98 banner ad click through rates dropped from 1% to less than .05% (NetRatings)
Of buying customers:
- 12% came from click throughs on banner ads
- 88% came from search engines, hyperlinks, press releases and URLs in other print materials
Hyperlink through partnerships or complementary product sites
Add your URL to materials
Send an announcement to customers